Interview van onze CEO, Luc Put
Expertise in logistics. This is what the Belgian Cooling and
Freezing Industry (BVBVK) stands for and what the sector pursues.
Result: each day hundreds of thousands of deep-frozen products and
other foodstuffs are stored and transported in a highly
professional manner. Their know-how ensures that this gigantic
operation takes place successfully day in day out.
BVBVK has done an interview with one of
their members , Luc Put - CEO of
Colfridis, to demonstrate the professionalism of
the Belgian Belgian Cooling and Freezing
YOU ATTACH GREAT IMPORTANCE TO SERVICE. WHAT DOES THAT MEAN FOR
Luc Put, CEO Colfridis: "We assume that each customer is
different. This is why we match our service to the needs of each
individual customer. We provide a specific solution based on each
specific request. We go to great lengths to make sure of this. 'No'
is not a word in our dictionary. Our starting point is always: how
can we realise what our customer wants?"
HOW DO YOU PUT THE CUSTOMER-ORIENTED APPROACH INTO PRACTICE?
LP: "We have a strong staff of some 700 employees. They are
people who know the logistics business through and through and have
a certain professional pride. They keep a very close eye on the
quality of the products stored in our warehouse. The ideal
temperature for deep-frozen products, the best storage conditions
for bananas or the careful handling of eggs; our customers can rest
assured when it comes to such matters. That is some- thing we make
THE LOGISTICS SECTOR MUST HAVE FAR-REACHING FLEXIBILITY. HOW DO
YOU SCORE HERE?
LP: "It is indeed our flexibility and efficiency that allow us
to make the difference. Our operations run 24 hours a day. This
gives the advantage that we can quickly respond to the needs of our
customers, while also ensuring optimum staffing to be able to offer
competitive prices. Another aspect with which we can make the
difference is our IT system. It is designed on the basis of the
needs of our user. It is particularly the flexible and
customer-oriented way of thinking that gives us such a high
"A story of growth Colfridis has enjoyed a turnover increase of
22% in the past ﬁve years. "
YOU HAVE GROWN STRONGLY IN RECENT YEARS. HAVE YOU REACHED THE
LP: "We are determined to continue to grow further. How are we
going to do that? By continuing to excel in our logistical
expertise. And by further refining our IT processes. We will also
be grasping new opportunities with both hands. Another aspect that
comes to mind is the e-commerce activities where we take care of
the logistical process behind online shopping. We are al- ready
doing this for one customer today, and it is a market in which we
want to grow."
WHICH PATH DO YOU WANT TO FOLLOW IN THE FUTURE?
LP: "You can summarise our ambitions for the future as 'Lean
& Green'. We will also be going flat-out for even more
efficiency along with a smaller impact on the environment. An
impossible combination? Not at all. Look at our drivers, who,
thanks to eco-driving, are producing fewer CO2 emissions while also
cut- ting fuel costs. This is another example of the logistical
expertise with which we want to continue to make the difference for
our customers in the future."